est. 4 min read ‘Experiential retailing’ is the new buzzword these days, but at the very core, it may be just getting the marketing basics of knowing your customers really well. This article draws findings from a survey conducted by Stratos for the Shopping Malls Association of Malaysia (PPK).
est. 4 min read With online shopping continuing to increase in popularity, we take a look at how shopping malls and brick-and-mortar retailers are evolving to adapt to the digital age.