est. < 1 min read Analysis of the total losses incurred by malls / retail centres and retailers in malls, due to the 1-month Covid-19 MCO (Movement Control Order)
est. 4 min read ‘Experiential’ retailing has been touted as the antidote to online shopping. Here, we take a look at how some of the newer Aeon malls have cleverly and attractively designed spaces for a more pleasant shopper experience.
est. 4 min read ‘Experiential retailing’ is the new buzzword these days, but at the very core, it may be just getting the marketing basics of knowing your customers really well. This article draws findings from a survey conducted by Stratos for the Shopping Malls Association of Malaysia (PPK).