OUR SERVICES

RETAIL & PROPERTY RESEARCH

Today’s retail and property landscape have evolved to be highly competitive, with new entrants, changing lifestyles and ever-discerning tastes constantly pushing the envelope.

Stratos’ research is designed to help retailers, mall operators and developers understand their markets better and provide product offerings that not only address consumers’ needs and wants, but excite and entice as well.

Types of retail & property research include :

  • Shopper / customer profiling surveys
  • Shopper behaviour surveys
  • Mystery shopping
  • Market potential and feasibility studies
  • Market positioning and repositioning studies
  • Concept testing
  • Product and pricing studies
  • Highest and best use analysis
  • Usage and attitude studies
  • Customer satisfaction studies
  • Advertising awareness studies

RETAIL NETWORK PLANNING

Identifies the best locations to set up new retail outlets, re-locate or rationalise existing outlets.

The determination of appropriate locations for new outlets is more of a science than art. The likelihood of success or failure can be broken down into various factors and systematically studied.

Stratos’ analysis of shopping behaviour, shopping malls and shop office clusters all over the country, have provided it with a unique understanding of locational characteristics. Trade area maps are used to study and quantify cannibalisation effects. Demographic characteristics are analysed and projected.

We model the science as much as possible to reduce risk of a wrong decision, and leave room for the art of final judgement.

CONSUMER RESEARCH

Provides an understanding of consumer needs, wants, underlying motivations, attitudes and perception.

Apart from the Retail and Property sectors, Stratos provides consumer research services across various industries, using a combination of quantitative and qualitative tools.

We have a team of experienced field and quality control personnel who meticulously monitor ongoing surveys. In an age where speed rules, sometimes at the expense of quality, we believe that integrity (accuracy) of data should never be sacrificed.

The findings are used in a variety of ways: to determine the marketability of particular products and services; for product development and improvement; for strategic marketing, advertising and promotional activities, etc.

Quantitative Research tools:

  • House-to-house surveys
  • Street intercept, mall exit and central location surveys
  • Telephone surveys
  • Online surveys
  • Pedestrian count studies
  • Field observation

Qualitative Research tools :

  • Focus group discussions (FGDs)
  • In-depth interviews (IDIs)
  • Ethnography
  • Secondary research

MARKET & INDUSTRY ASSESSMENT

Determines the market sizes, market shares and main players of particular industries.

Market and industry assessment studies are usually utilised by companies that plan to enter a new sector or market. Stratos provides market and industry studies to enable better decisions to be made by potential new entrants and investors. Our methodology encompasses macro-economic analysis, interviews with government officials and industry players, consumer research, as well as financial analysis of major companies in the targeted sector.

FEASIBILITY STUDIES

Determines the viability of a project after considering its probable revenues and costs.

Stratos has conducted financial feasibility studies on various types of property projects (shopping malls, hotels, office and residential). This involves the construction of cash flow models and projections, and calculations of IRRs (internal rates of return) and Net Present Values (NPVs). In the event an initial option turns out to be financially unfeasible, alternative options are provided.